Bober Tea Campaign Planner
Nov–Dec 2025 • Interactive Dashboard
Bober Tea Campaign Planner
6 Strategic Campaigns • Interactive Planning • Real-Time Collaboration
Select Campaign to Plan
Campaign 1 — Surprise Cup Week
Buy any drink → Surprise Cup upgrade (hidden gift inside)
Budget Simulator
₹5,000
60,000
Impressions
35,000
Reach
15,000
Video Views
600
Clicks
1.2%
CTR
₹70
CPM
3-Tier Ad Strategy
Instagram DM Carousel
Budget: ₹1500
5-card carousel showing mystery element, menu highlights, location
Video Ad → WhatsApp
Budget: ₹2500
10s reel with CTA button redirecting to WhatsApp for reservations
Static Brand Awareness
Budget: ₹1000
Hero image with campaign dates and offer details
Objective
Drive curiosity-led footfall and first-time trials through mystery-driven engagement
Why This Campaign?
Create viral buzz through mystery elements, tapping into FOMO psychology and Gen-Z's love for unboxing experiences
Market Opportunity
₹30L+ café market with 85% youth (18-35) seeking Instagram-worthy moments. 40% increase in footfall during limited-time campaigns.
Target Audience Persona
Demographics
Interests & Behavior
Interests: Food photography, Trendy cafés, Collectibles, Social sharing
Behavior: High social media usage, FOMO-driven, values experiences over products
Campaign Duration
Nov 4–10, 2025
7-day intensive campaign
Location
M3M IFC Centre, Sector 66, Gurugram
Creative Assets & Copy
Attention-grabbing hooks for ad creatives:
Every cup hides a surprise 🎁
Sip. Unwrap. Smile.
No codes, just curiosity.
What's hiding in your cup?
Choose Your Creative Direction
Select the creative style, video concept, and ad format that best fits your vision
Video Concept (Choose 1)
Satisfying Close-Ups
0-3s: Pearls dropping in slow-mo
3-7s: Pouring milk over ice ASMR
7-10s: Logo + offer reveal
Real Experience Journey
0-3s: Customer walking in excited
3-7s: Ordering + receiving drink
7-10s: Happy reaction + CTA
High-Energy Montage
0-3s: Quick cuts of menu items
3-7s: Friends enjoying together
7-10s: Viral dance + logo
Visual Style (Choose 1)
Bright & Colorful
Dark & Moody
Clean Minimalist
Vintage Film
Music & Sound (Choose 1)
Trending Audio
Use current viral TikTok/Reels sound
Original Score
Custom background music composition
ASMR Only
Natural sounds (pouring, pearls, no music)
Call-to-Action Ending (Choose 1)
Visit us at M3M IFC + Dates
Tap to WhatsApp us now
Tag a friend who needs this
DM us 'BOBA' to order
Final Asset Upload & Review
Assets will appear here once our team creates them based on your selections
Video Ad (Reels)
Static Feed Post
Carousel Design
Client Feedback & Approval
Campaign Status
Next Milestone
Creative Development
Expected Launch
Nov 4